What makes a website successful? Keep the following points in mind when creating your website to get the most out of it:
- Content
Quality content on your website can provide users with the
information they are looking for. Content also allows you to establish
yourself as an expert in your field. When your website visitors are
looking to make a purchase they will feel more comfortable with your
products and services if you have built their trust and confidence
through what you have written on your website.
Keyword-filled content is also crucial for getting high search engine
rankings. Most internet users trust search engines to help them find
what they are looking for. Taking the time to create high quality
content can have huge payoffs through increased search engine rankings.
- Simple and Attractive Design
The design of a good website should be simple, yet professional. The
design should not take away or distract from the content. Websites with
excessive use of Flash and moving images can be very distracting. Use
design to help you get your message to visitors, not to distract them
from the message. Colors should not be hard on the eyes, and text should
be easy to read.
- Easy Navigation
Navigation and links provide opportunities to incorporate design
elements in to the website; however, navigation schemes should not be so
elaborate that the user has trouble knowing where to click to move to
another page. The average visitor’s attention span is a matter of
seconds, and if it is hard to find what he or she is looking for, you
will loose that visitor very quickly. Links to your most important pages
should be easily found on every page. A good rule of thumb is that
every page should be accessible in two clicks from your home page (this
may not be possible with larger sites).
- Unique
The most successful websites will stand out from the crowd. There are
a number of was that you can make your website stand out: better
design, high quality articles, a blog, a newsletter, some type of
resource or tool. Find something that would be appealing to your target
market.
- Fresh
Having a website that changes or is updated frequently will encourage
repeat visitors. Repeat visitors will be more loyal and more likely to
buy. There are a few different options for keeping your site fresh:
1- Update the site and add content occasionally – This will require you to either pay a designer or do the work yourself.
2 – Use a blog – With a blog you can add content to your website from
any computer with an internet connection. All you’ll have to do is
login and type. No special software or skills are required.
3 – RSS feeds – With RSS feeds you can add news headlines, weather,
stock tickers, etc. to your website. Additionally, you can add content
from most blogs to your site with RSS. The benefit of RSS feeds is that
once in place they will automatically update.
- Optimized
A successful website will be search engine-friendly. Optimization
includes things like using page titles and meta tags for all of your
pages. Using headers and alt tags for images can also help optimization
and accessibility. Even a website that is strong in other areas but weak
in optimization may be hard for users to find.
Example of good website
This list includes many examples of Bias in Wikipedia,
related to homosexuality:
1. Wikipedia
Homosexual agenda by its editors is clearly visible.
2. The Wikipedia
entry for homosexuality is adorned with a rainbow graphic but fails to mention
the following: the many diseases associated with homosexuality, the high
promiscuity rates of the male homosexual community, the higher incidences of
domestic violence among homosexual couples compared to heterosexual couples,
the prevalence of murder in the homosexual community, and the substantially
higher mental illness and drug usage rates of the homosexuality community. In
addition, the Wikipedia article on homosexuality fails to mention that the
American Psychiatric Association issued a fact sheet in May of 2000 stating
that "..there are no replicated scientific studies supporting a specific
biological etiology for homosexuality."
3. Wikipedia
editors regularly and fiercely alter the use of the terms "he" or
"she" in articles regarding cross-dressing/transsexual figures. Men
attempting to pass as females are near-universally referred to as
"she" while women attempting to pass as men are referred to as
"he", despite this usage absolutely incorrect in both scientific and
legal senses.
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